On-Page SEO & Content Writing Expert · 5 years agency experience · 100+ projects · Now accepting clients
Now accepting clients
Your pages rank on page 2–3 despite good content because on-page signals are weak or missing
Title tags and meta descriptions are generic — low CTR, high bounce rate, no conversions
Content is published but has no keyword strategy, no clustering, no topical authority plan
Product pages have thin descriptions, no schema, and no search intent alignment — they don't rank
AI Overviews are replacing your organic clicks and you have zero AI-optimized content strategy
E-E-A-T signals are absent — Google doesn't trust the expertise or authority of your content
On-page SEO is the fastest-return SEO investment. Most pages have titles, headings, and structure that signal nothing useful to Google — I fix every element from the ground up.
Primary + 9 secondary category optimization
Complete service and product catalog with descriptions
50+ professional photos: team, jobs, vehicles, interior
Q&A seeding with 20 buyer-intent questions
Weekly on-page post strategy (seasonal, offers, emergency)
Attribute optimization per industry vertical
Suspension recovery if applicable
earch Console monitoring — calls, directions, queries
HVAC, Plumbing, Roofing, Restoration, Dental, Pest Control businesses
on-page listings getting zero or low calls
Suspended or unverified on-page profiles
Anyone whose competitor outranks them in Maps
organic rankings movement in 4–8 weeks
+150–300% increase in direct calls from on-page
Direction requests and website clicks 2–4x
Content written for humans, structured for Google, and optimized for AI — blog posts, landing pages, product descriptions, and buying guides that rank and convert.
Advanced local keyword research (service + city + neighborhood)
Proximity signal optimization and service area mapping
On-page local SEO: titles, headings, content, internal links
Service area landing pages — one per city or neighborhood
LocalBusiness schema with full service area markup
Local link building from high-relevance local sources
organic rankings rank tracking from multiple geographic points
Monthly competitor analysis
HVAC, Plumbing, Roofing, Pest Control, Restoration
Service businesses covering 1–15 cities
Businesses currently on page 2–3 of local results
Businesses losing "near me" searches to chains
3× organic rankings visibility across service area in 4–6 months
Top 3 for primary city's highest-value keywords
Measurable reduction in paid ad dependency
Keyword research done right is a strategic asset — not a list of search volumes. I map keywords to intent, build topic clusters, and create the architecture that builds topical authority.
Deep keyword research: seed → expanded → long-tail mapping
Search intent classification (informational, commercial, transactional)
Topic cluster architecture — pillar pages + supporting articles
Keyword-to-URL mapping and cannibalization audit
Competitor keyword gap analysis
12-month content calendar built from keyword clusters
Businesses with no structured keyword or content strategy
E-commerce stores with unclustered product and category pages
SaaS brands building topical authority from scratch
Sites with keyword cannibalization across existing content
Complete keyword map with 100–500+ clustered terms
12-month content roadmap from day one
Cannibalization issues identified and resolved
AI Overviews, AEO, and Google's E-E-A-T requirements have changed what "good content" means. I restructure and write content that satisfies both the AI era and Google's trust signals.
Automated review request — SMS + email sequence post-job
QR code assets for in-person requests by technicians
Direct Google review shortlink
Response templates for all star ratings
Negative review recovery process
Review velocity strategy — steady growth Google rewards
Cross-platform monitoring (Google, Yelp, Healthgrades, TripAdvisor)
HVAC, Plumbing, Roofing, Pest Control, Restoration
Businesses with fewer than 50 reviews
Businesses competing against 200+ review competitors
Dental, HVAC, Restoration businesses where reviews drive bookings
5–15 new reviews per month
4.7+ average star rating maintained
organic rankings ranking improvements within 90 days
Product pages are the highest-converting organic entry point in e-commerce — and most stores have them completely wrong. I optimize every element for rankings, clicks, and purchases.
Service area page strategy — one per city and neighborhood
1,200–1,800 words of unique, locally-relevant content per page
Local landmarks, area-specific content, neighborhood references
LocalBusiness schema with geo-coordinates per location
Internal linking connecting all service area pages
FAQ sections targeting local long-tail queries
HVAC, Plumbing, Roofing, Pest Control — any multi-city business
Businesses only ranking in their home city
Businesses expanding to new markets
Ranking in 3–8 new cities within 4–6 months
Organic leads from service area pages 3–5× in 6 months
Organic rankings expanded across entire service territory
A full content and on-page SEO audit revealing exactly what's holding your pages back — thin content, cannibalization, missing schema, weak E-E-A-T, and off-target keywords — with a prioritized roadmap to fix it all.
On-page audit (50+ checks): titles, metas, headings, schema, links
Content quality audit: thin pages, duplicates, keyword mismatch
Keyword cannibalization audit: competing pages identified
E-E-A-T signal assessment across the site
AI-readiness check: AEO, structured data, AI Overview potential
Competitor content gap analysis: what they rank for that you do not
35–50 page detailed PDF audit report
Prioritized action items spreadsheet
90-day SEO content roadmap
Competitor gap analysis with specific actions
1-hour walkthrough call
Businesses that don't know why their content isn't ranking
New owners inheriting old SEO problems
Businesses stuck on page 2–3 without improvement
A full content and on-page SEO audit revealing exactly what's holding your pages back — thin content, cannibalization, missing schema, weak E-E-A-T, and off-target keywords — with a prioritized roadmap to fix it all.
On-page fixes often show ranking movement in 4–8 weeks. New content typically ranks within 60–90 days. Content clusters building topical authority typically compound over 4–6 months.
Yes, I have deep international agency experience specialized in HVAC, Plumbing, Roofing, Dental, Restoration, Pest Control, and Travel & Hospitality sectors.
Absolutely. I build structured optimization plans, topical clusters, and automated schemas designed to scale efficiently across large enterprise and ecommerce websites.
While I am transitioning my international agency workflow over to Upwork now, I bring 5 years of verified rigorous agency experience handling top-tier client results.
New profile established expertise. Agency-grade on-page SEO and content methodology on every project.
