ERA Real Estate On-Page SEO, AEO, GEO & LLMO Case Study

ERA Real Estate is a global real estate franchise network operating across residential property services, brokerage solutions, and agent-based systems in multiple countries. The project focused on strengthening organic visibility, improving local and global search presence, and preparing the site for AI-driven search experiences alongside traditional search engines. I rebuilt title tags, meta descriptions, H1 to H6 heading hierarchy, URL structure, image alt text, and content flow across core commercial, service, and city landing pages. Content was rewritten around semantic keyword integration, entity-based optimization connecting agents, brokers, buyers and sellers, topic clustering, and search intent alignment across informational, navigational, and transactional real estate queries. The AEO, GEO, and LLMO work added direct-answer formatting, structured FAQ blocks, conversational phrasing for voice and AI assistants, and entity-rich content structuring so generative engines can interpret and reuse the content accurately. Eleven schema types were validated through the Rich Results Test, including RealEstateAgent, Offer, AggregateRating, Review, and FAQPage. The result is a site that is measurably easier for both Google and large language models to read, cite, and summarize.