Arctic Heat Pumps SEO Case Study: 85.2% Organic Traffic Growth

Arctic Heat Pumps provides cold-climate air-to-water heat pump solutions for homeowners, contractors, and building projects in Winnipeg, Canada. Although the website contained valuable product and educational content, unclear page intent, weak content hierarchy, limited internal linking, incomplete schema, and missing AI-ready answer blocks restricted its organic visibility. During this three-month campaign, I optimized title tags, meta descriptions, headings, page architecture, image alt text, topic clusters, and conversion paths. I also restructured FAQs with answer-first formatting, expanded schema and entity signals, and connected educational content to product pages, the sizing tool, and contact actions. The results were substantial: monthly organic traffic increased from 3,240 to 6,000, organic impressions grew from 178,000 to 368,000, and ranking keywords rose from 820 to 1,780. AI-cited pages increased from 65 to 234, while product inquiry clicks climbed from 102 to 386, creating stronger search visibility and measurable commercial growth across Google and major AI platforms.